Amplify a Need

What do you notice when you look back at your notes?

Ideas get lodged. Ideas jump out. And certain ideas don’t go away. (This is when you need start paying attention).

For over 25 years I’ve kept a ‘professional’ diary. Not just a ‘Dear Diary…’ but a full written account of my professional life—in work and outside work.

It started as WHSmith page-a-day diary, then Black N’Red A4 notebook, before taking the shape of Moleskine A5 bullet journal.

Every couple of months I’ll look back. And perhaps every year I’ll check in on the previous 12 months. But what happens when you start looking back further?

“Amplify a need” is one such idea.

A simple drawing by Hugh MacLeod (and copied into my bullet journal). It essential suggests that all good business ideas fulfil a simple need. Get the basics right, and the rest will scale.