In Conversation with Ros Atkins

How do you communicate with clarity and conviction?

Ros Atkins was in town tonight. He was taking a break from presenting and editing BBC News to discuss his latest book, The Art of Explanation.

And yes, he spoke—with clarity and conviction—about how to express yourself persuasively and as accurately as possible. He reminded everyone to keep all communication relevant, simple and to think about the audience at all times.

A key phrase he introduced was, “And the reasons this matters is…” which can be deployed in almost any situation.

(I shall be using this myself).

He talked about how complex stories can be told simply. And how to acknowledge the audience without losing them.

I received his book last September. I was immediately struck at how accessible it was. Filled with practical examples, The Art of Explanation is a must read for anyone who wants to sharpen their commutation skills.

I shall be re-reading my copy again this week!