Late night on purpose

A few major ‘minor tweaks’ to our marketing message tonight.

I’ve been searching for the right words to express what we do over the past few days. What’s our unique position and proposition. Explain it in more colourful, interesting words. And keep it simple.

It’s no easy task. But I think we’re getting closer.

Old version…

“TWELVE SCHOLARS helps forward-thinking leaders improve their performance.”

New version…

“TWELVE SCHOLARS helps forward-thinking leaders create change by cross-pollinating the most effective ideas.”

What do you think?

This latest version explains who we serve (forward-thinking leaders). And what we do best (cross-pollinate the most effective ideas).

Maybe another glass of Shiraz will do the trick!