The Importance of Being Earnest

You know the feeling. You’ve been there before. Sometimes, you just need to knuckle down and get the job done.

Being earnest results from a sincere and intense conviction. A useful feeling when you're committed to the cause. A type of dedication that’s deep and diligent.

What’s the alternative? Well, you could argue it’s being half-hearted or apathetic about things. Not taking things seriously, and giving up far too easily. As always, you have a choice. (Or not).