Visualising Waste

How can you get your message across more effectively?

I was listening to From Our Own Correspondent at the weekend (BBC Radio 4). Presented by Kate Adie, it features insight, wit and analysis from correspondents, journalists and writers from around the world. And this week was no exception. There were stories from France, Turkey, Cambodia, Canada and Chile. But one simple story stood out.

The correspondent detailed how rising bureaucracy is harming French farmers. (No surprise there). The farmers believe there are far too many rules. For example, farmers must set aside four percent of their land each year to help the environment and combat climate change. One farmer interviewed said this was costing his business the equivalent of 300,000 baguettes each year!

I thought this was brilliant. A French farmer visualising waste in terms of French produce. Something we could all do in our businesses.