Your customer’s customer

How often do you jump to conclusions, go straight to the solution, without defining what the problem actually is?

This happens a lot.

You could call it ‘show-jumping’. Wanting to impress others by appearing to have the answer. But seldom does this work.

Instead, you should be challenge yourself—and your customer—to really understand the problem first. Put yourself in the their shoes. What do they really want?

Only when you fully understand your customer’s customers expectations can you start to fully develop an elegant (simple) solution.