The intel on intellectual property
Every business owner and creative person should have at least one eye on all things intellectual property (IP).
And so last week I attended an event sponsored by Addleshaw Goddard (an international law firm) to raise the awareness and importance of IP with entrepreneurs. (It was Global Entrepreneurship Week after all)
The event was held at the fabulous Business and IP Centre at Manchester Central Library—a big thanks to Jonathan Ebbs and team for organising.
The talk covered, amongst other things, five top tips:
Think about your business. What are the relevant IP rights? How can you best protect them?
Have an IP strategy. Think brand searches, protection and enforcement.
Think about IP rights when creating content or products with third parties.
Don’t forget that IP rights apply to social media—beware of following current trends.
Once you have IP strategy. Monitor and keep up to date.
A really engaging presentation by Andrew Bayley and colleagues. Plenty of questions from the audience that sparked even more questions. (Gosh, so many questions!)
A useful reminder on the importance of brand and reputation.
And so the first thing I did when I returned home was to register another trademark. Yes, it cost £320 to file (£170 plus three additional categories at £50 each). But I see it as an investment in the business.
Good luck to all entrepreneurs who attended the event.
Inspire, be inspired!
#Entrepreneurship
#BrandProtection