DTTTTTYT

I’ve been searching for an articulate way to capture what we do.

Six years on—and I think we’re there.

“Discover trusted tools and techniques to transform your team.”

This is our guiding mission. And I believe it says quite nicely what we’re about.

• Discover—this plays to our policy of pollinating ideas. It also stokes a vision of constantly searching for new ideas, new ways to do things. Never complacent. Always learning.

• Trusted—this plays to our scholarly by nature philosophy. We only promote practical and proven paths.

• Tools and techniques—we prefer practical ideas over theoretical concepts. Period. We’ll then design them to be as easy to unpack as an Ikea bench.

• Transform your team—we’re obsessed about helping leaders create step change improvement. Encouraging growth is our mantra. Fundamentally, we want to help you succeed. If your team succeeds, then you’ll succeed. And if you succeed, then we’ll succeed.

And so, DTTTTYT is our first seven letter acronym.