Print proofing process

We’ve just received the print proofs from the printers. These sheets are the closest to the real thing before it hits the Heidelberg. So it’s important to not only spot the deliberate mistake and grammatical, but also check for colour balance, layout and anything that you miss on screen. It’s an important step.

Key observations and changes.

What worked well (since dummy prototype)

• Background colour within the BIG IDEAS section

• The front cover—wow! Simply wow. Super amazed at how this comes across.

• The back cover—even more impressive than the front. (IMHO) And a step change forward since the prototype and Journal.

• Consistency of typeface throughout publication

• The outro sections and course summary.

Areas for improvement

• Text against the new background colour within BIG IDEAS.

• A couple of lessons need a punchier start.

• Inside back cover and masthead—need to do some thinking here.

• And back cover—one more tweak with the bees ;-)

So we’ve got 72 hours to review and update before final approvals.

Starting to get very excited!

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