A Theory of General Relativity

Very happy with this slide.

It’s taken from one of the intro slides to The Essential Scholar.

It’s taken a few days to get right.

(The typeface, the leading, the kerning, the tracking… arghhh—the perfection!)

But I’m always amazed at how a few design tweaks can make all the difference.

In this case, it was the greyscale and highlighting Satisfactory in black.

The key message?

Excellence is all relative—generally speaking.