Packaging expectations

What happens when you fail to meet expectations?

Call it attention to detail. Call it an obsessive behaviour. But when a tube is sold as 330mm in length, I don’t want 334mm.

It causes our Leadership Compass to rattle—and that would be poor.

It upsets me. Especially when we’ve spent so much time (and money) developing ‘the perfect product fit’.

We spent weeks (truth be told—months) developing a packaging insert with our supplier.

The insert was designed specifically to slip inside a standard A3 poster tube—330mm long x 76mm diameter. I lost count of the number of prototypes.

I was excited when a new delivery arrived today. But then deeply disappointed when every tube measured 4mm longer than expected. Gutted.

Return to sender.