Thank the motoring lord

Two years after introducing a new naming strategy that saw even numbers applied to electric vehicles and odd numbers to fossil fuel cars, Audi had gone back on its decision.

I’ve always been a fan of Audi cars. In fact, I’ve previously owned four consecutive Audis: Audrey, Augustus and Maximus. But their recent naming conventions have caused much angst in their line up. Fortunately, they have made a u-turn and reverted to common sense.

(For a satirical view click here).

As a leader, you need to keep things simple. And avoid ambiguity at all costs. And as a global leader in the motoring industry, Audi has learned a valuable lesson.

Ambiguity creates confusion. And confusion can cause brand erosion. The most successful brands (and leaders) work tirelessly to keep things simple.