Bob Buckley Bob Buckley

A Finishing School for Leaders

If only there was a place where you could really learn about leadership.

A place that helps you understand what leadership feels like. What leadership looks like. How best to achieve it.

Well that’s exactly what we’re trying to achieve with Twelve Scholars. You could call it “a finishing school for leaders”. In 10 years, we would like it to be known as a Global Institute for Leadership Development.

That’s one Big Hairy Audacious Goal.

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Bob Buckley Bob Buckley

Silver Linings from Setbacks

When did you first start your leadership journey?

If you’re anything like me, you’ll know exactly where you were. What you were doing. Who you were with. And it wasn’t in the classroom.

I had just received a letter of no confidence—signed by every member of my team. All fourteen of them. And on that Thursday night shift, I vowed never to stop learning about myself, my team—and leadership.

That was over 20 years ago—and I’m still learning.

I’m grateful the incident happened. Yes, it was painful at the time, But it was also the turning point for me and my team. Within 12 months, we went from worst performing team—to highest performing team—in almost every metric and measure.

So remember—with every setback, there’s always an opportunity.

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Bob Buckley Bob Buckley

Ten Attributes of an Explanation

In his brilliant book, The Art of Explanation, Ros Atkins introduces ten attributes that he looks for in any explanation.

  1. Simplicity

  2. Essential detail

  3. Complexity

  4. Efficiency

  5. Precision

  6. Context

  7. No distractions

  8. Engaging

  9. Useful

  10. Clarity of purpose

Most of the problems we have when not getting our message across is connected to not managing one or more of these.

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Bob Buckley Bob Buckley

In Conversation with Ros Atkins

How do you communicate with clarity and conviction?

Ros Atkins was in town tonight. He was taking a break from presenting and editing BBC News to discuss his latest book, The Art of Explanation.

And yes, he spoke—with clarity and conviction—about how to express yourself persuasively and as accurately as possible. He reminded everyone to keep all communication relevant, simple and to think about the audience at all times.

A key phrase he introduced was, “And the reasons this matters is…” which can be deployed in almost any situation.

(I shall be using this myself).

He talked about how complex stories can be told simply. And how to acknowledge the audience without losing them.

I received his book last September. I was immediately struck at how accessible it was. Filled with practical examples, The Art of Explanation is a must read for anyone who wants to sharpen their commutation skills.

I shall be re-reading my copy again this week!

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Bob Buckley Bob Buckley

Being Proactive at the Library

What habits and rituals do you have when visiting the library?

I visited Manchester Central Library tonight. It was the first time this year. But just before the main event, I had just enough time to visit the business section.

And yes, great to see Twelve Scholars on display. There are 12 copies of ‘Twelve Scholars Journal—Be Proactive’ available for lending. And great to hear that all copies are regularly lent—and returned across the Greater Manchester area.

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Bob Buckley Bob Buckley

On staying focused

"The most elusive of human goals: keeping things simple and remembering what you set out to do."

—Warren Buffett

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Bob Buckley Bob Buckley

Where have all the grown ups gone?

Looking back, it wasn’t that long ago when we had grown ups running things. Business. Politics. Countries. True leaders. Today, it feels different.

I don’t think it’s an age thing. I believe professionalism (or being ‘grown up’) is an attitude. It’s a skill. And therefore anyone had demonstrate it—if they choose.

(My 10-year old niece is arguably more grown up than many of her peers—and many of her relatives!).

And so we need to ask ourselves, what would ‘professional you’ do? Describe yourself in the best possible, most proactive and positive light. And stay true to that version—for as long as possible. If only other ‘leaders’ would do the same.

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Bob Buckley Bob Buckley

Compound consistency

Build your reputation—by showing up regularly.

In this week’s Tuesday Tutorial, we take a closer look at consistency—and the benefits of compound consistency. We explore dealing with daily discipline, recommend a book and leave you with a simple action step (that’ll be the yellow slide!).

Inspire, be inspired!

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Bob Buckley Bob Buckley

A simple idea taken seriously

“Take a simple idea and take it seriously.” — Charlie Munger

This is one of my favourite quotes—of all time. A simple idea has impact. And simple words will amplify your message. If only I’d learned this years ago.

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Bob Buckley Bob Buckley

A Post Office Scandal

Poor is the worst a situation can get—or is it?

As we’re finding out this week, the Post Office scandal is redefining everyone’s definition of poor. Not just from the Post Office, but from Government representatives, lawyers, technology partners and others involved in the scandal. Quite simply, it’s beyond poor.

I’m trying to come up with a word, or phrase, to describe the situation. (I’m sure you can think of a few).

One of the key skills to leadership is learning how to avoid setbacks. And one of the ways we do this, is to agree that poor is the worst a situation can get. Poor is unacceptable. It’s a place where we don’t want to go. But it requires all stakeholders to agree that definition. And ensure systems are in place that allow us to call out poor—fairly. At the Post Office, this hasn’t been the case.

Dealing with the facts. Establishing the truth. Making decisions based on new evidence—even when the facts change. These are a few lessons in leadership. But also doing the right thing. Why is this so hard?

Alas, at the Post Office—leaders—at—every—level—have been caught up for too long—doing the wrong thing. An example of toxic leadership is playing out on our screens.

(So much more on this story will follow.)

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Bob Buckley Bob Buckley

Choosing A Word For 2024

What’s the one thing you need to focus on this year?

In this week’s Tuesday Tutorial, we take a closer look at why you should focus on one word for the year. A big thanks to Natalie, Gary and Sanna for their input. It’s great to see the Twelve Scholars community in action. :-)

Inspire, be inspired!



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Bob Buckley Bob Buckley

Getting ARCI with people

Do you have a clear idea of roles and responsibilities within your team?


I’ve just come off a coaching call with a course participant. We discussed the benefits of ‘Getting ARCI with people’.


If you didn’t know, ARCI stands for:

  • Accountable

  • Responsible

  • Consulted

  • Informed


ARCI is a simple hierarchy of roles and responsibilities. It explains things very quickly. It explains who is ultimately accountable, who is responsible, who needs to be consulted, and who just needs to be informed.


It turns out that leaders can spend too much time consulting with too many stakeholders. And not enough time delegating responsibility. (Note—you cannot delegate ultimate authority).


‘Getting ARCI with people’ is Lesson 40 The Essential Scholar—our pioneering new Leadership Development Programme. Delivered in digital, print and natural wood.




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Bob Buckley Bob Buckley

Word Of The Year

What resolutions have you made this year? And which ones have you broken?

In this week’s The Sunday Scholar, we explore how one word can make a big difference—to you, your team and your organisation. We visit Halifax, talk branding, and revisit the twelve days of Christmas. You’ll also find a link to one of our leadership lessons.

THE SUNDAY SCHOLAR is our weekly newsletter—reimagined as a podcast. It takes a lighter look at leadership. Full of ideas, insights and inspiration. Something to be expected. Something to look forward to.

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Bob Buckley Bob Buckley

New Year Feedback

“Fantastic course by an inspirational leader. Bob’s Twelve Scholars should be the standard for all industries.” — Ian Green

Just received this lovely message from an early scholar. Feedback is a gift. Especially when you’re trying to do something new. And so we’re excited to see what further feedback we’ll get soon. :-)

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Bob Buckley Bob Buckley

On the twelfth day of Christmas

On the twelfth day of Christmas, my true love sent to me

Twelve weeks* to make a difference,

Eleven reasons for lifetime learning,

Ten tools for coaching,

Nine playbook facts,

Eight testimonials,

Seven essential skills,

Six top tips for projects,

Five blueprints,

Four simple words,

Three bonus guides,

Two coaching calls,

And a scholar bee from a maple tree.

Work at your own pace or follow a recommended schedule.

Our Leadership Development Programme has flexibility built in.

  • Unabridged version (12 weeks)
    Our recommendation for most leaders. Challenge yourself to complete the course in 12 weeks. Apply your new leadership skills to the next most critical issue.

    • Stage 1: Onboarding (Week 0)

    • Stage 2: Foundations (Week 1)

    • Stage 3: Tutorial lessons (Weeks 2 to 8)

    • Stage 4: Business as usual (Weeks 9)

    • Stage 5: Project success (Weeks 10 to 12)

  • I prefer to get it done (12 days)
    Follow the unabridged version—but at a faster pace. Implement actions and start your project as soon as possible. Complete the course without delay.

  • This may take some time (12 months)
    Follow the unabridged version—but at a slower pace. Master each lesson before moving on. Perfect for leaders taking people with them on a journey. Complete your project within 12 months.

No two leaders are the same. Everyone learns differently. With Twelve Scholars, you can add extra coaching and support at any time. Particularly useful if you have multiple leaders going through the programme at the same time. Or you’re looking for accountability or extra guidance.

THE ESSENTIAL SCHOLAR is our pioneering new Leadership Development Programme. Designed from the ground up—transform into a highly effective leader. Delivered in digital, print and natural wood. Learn more.

* weeks/days/months

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Bob Buckley Bob Buckley

On the eleventh day of Christmas

On the eleventh day of Christmas, my true love sent to me

Eleven reasons for lifetime learning,

Ten tools for coaching,

Nine playbook facts,

Eight testimonials,

Seven essential skills,

Six pro tips for projects,

Five blueprints,

Four simple words,

Three bonus guides,

Two coaching calls,

And a scholar bee from a maple tree.

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Bob Buckley Bob Buckley

Work In Progress

A late night compiling The Essential Scholar promo video.

Needs work. Especially sound. And storytelling. But good enough for today.

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Bob Buckley Bob Buckley

Compass Promo V2.0

Here’s the latest video promo for the Essential Scholar… featuring the Leadership Compass.

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