Big Hairy Audacious Goals

Ever heard of BHAGs?

A BHAG is clear and compelling, needing little explanation; people get it right away. Think of the NASA moon mission of the 1960s. The best BHAGs require both building for the long term AND exuding a relentless sense of urgency: What do we need to do today, with monomaniacal focus, and tomorrow, and the next day, to defy the probabilities and ultimately achieve our BHAG?

https://www.jimcollins.com/concepts/bhag.html

Tutorial lesson to be uploaded soon.